Become an exhibitor

Heroes Dutch Comic Con is the largest and leading Comic Con event in the Netherlands and takes place twice a year at Jaarbeurs Utrecht. Tens of thousands of fans of films, series, comics, gaming, esports, cosplay and merchandise come together to experience the unique atmosphere and share their passion.

The event is divided into several themed halls, each with its own focus:

• Dealer Hall: exclusive merchandise, collectibles and unique items.
• Experience Hall: brand experience and sampling by A-brands.
• Entertainment Hall: fan clubs, activities and special guests.
• Heroes Gaming Halls: free-to-play areas, esports tournaments and major gaming brands.

With multiple stages, including an impressive main stage featuring Q&A sessions with Hollywood actors, professional cosplay contests and gaming tournaments, Heroes Dutch Comic Con offers an unparalleled fan experience. A-brands such as Nintendo, Microsoft, Canal+, Veronica, Intertoys, Amazing Oriental, Go-Tan and Red Bull have already used the event to promote their latest films, series, games and products.
In addition, Heroes Dutch Comic Con reaches a strong online community of more than 130,000 followers throughout the year with unique content, event highlights and partner campaigns. This makes the event an excellent opportunity to showcase your company, brand or product to a large and highly engaged audience.

Participate in the Dealerhal or Artist Alley

We don’t have any booths available in the Dealer Hall or Artist Alley for the next edition of Heroes Dutch Comic Con, which will take place on June 20 & 21, 2026. Are you interested to participate? Please fill in this registration form for the Dealer Hall or the registration form for the Artist Alley to be put on the waiting list. Out of all registrations we will make a selection who gets the opportunity to participate during the next edition of Heroes Dutch Comic Con. Please be aware that your registration does not guarantee participation, but you will be included in the selection process.

Branding, visibility & product activation 

Are you mainly looking to bring your company, brand or product to the attention of a large audience? Depending on the industry in which you are active, you can participate in the Experience, Gaming or Entertainment hall. It is also possible to promote your brand among the online community of HDCC.