BECOME A PART OF THE BIGGEST DUTCH POPCULTURE EXPERIENCE

Heroes Dutch Comic Con is where fandom comes to life. Twice a year, more than 60,000 fans gather at Jaarbeurs Utrecht to celebrate comics, anime, gaming, cosplay, movies, collectibles, and more.

Behind every edition are the exhibitors, artists, partners, and creators who make the event possible. Whether you’re joining us for the first time or returning to HDCC, you’ll find everything you need right here.

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Interested in becoming an exhibitor? Contact us!

Already an exhibitor? Find everything you need here.

FACTS & FIGURES 2026

EXHIBITORS
231
VISITORS PER EDITION
56809
OVERALL RATING
1
SOCIAL REACH
1234567
FOLLOWERS
24379
FOLLOWERS
36798
FOLLOWERS
2746
FOLLOWERS
1459
MEMBERS
1459
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WHAT OUR EXHIBITORS SAY

We really appreciate how approachable and supportive the organization is. They actively listen to feedback and are always looking for ways to improve.

It was great to see more handmade creators and artists represented. That makes the event feel more authentic and creates a better experience for visitors. I can’t wait for the next edition!

The event was incredibly well organized from start to finish. Communication was clear, everything ran smoothly, and the team was always flexible and helpful.

Our partnership and attendance at Heroes Dutch Comic Con gives us a unique opportunity to connect with one of the largest communities of fans in the Netherlands. As a returning key partner in the Experience Hall, we value the strong collaboration and support from the Easyfairs team. Together, we continuously explore new ways to expand our presence and create memorable experiences for visitors. Heroes Dutch Comic Con allows us to truly become part of an incredible and passionate community.

Intertoys

Heroes Dutch Comic Con continues to impress with its professional organization and personal approach. You can really tell the team cares about both exhibitors and visitors!

The Artist Alley remains one of the strongest parts of the event. It’s a vibrant area that both artists and visitors clearly love. I’m very proud to be a part of it.

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STAND OUT IN MORE WAYS THAN ONE

Looking for another way to showcase your brand? Heroes Dutch Comic Con offers a variety of sponsorship and partnership opportunities that go beyond the exhibition floor. Together, we can create a collaboration that connects your brand with one of the Netherlands’ most passionate pop culture communities.

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EXHIBITOR FAQ

This is unfortunately not possible. We will start with the preparations of the following edition after a fair has taken place.

After each edition, the waiting list will reset. To be put on the waitlist for the following edition, you need to re-apply through our business form.

You probably gave us your preferences and are now on our waiting list. As soon as a stand becomes available, we will contact the first one on the list. It could take some time for us to reach out to you, but we will contact you as soon as a spot opens up. There is a possibility that we wont contact you because there is no stand available.

No this is not allowed. For potential sales you will have to consult with the Jaarbeurs.

That depends on what stand you have. Here is an example of how a stand can look like.

Artist Alley booths have a sifferent layout. In this example you can see what the booth approximately looks like .

For a good estimation of what your stand looks like, you can look at the specifications in My Easyfairs or you can reach out to your contact person.

If you have a booth of 5 m2, a table, two chairs and two exhibitor entrance tickets are included.

Yes that is possible. It is your own responsibility to let your contact person know, change your stand name in My Easyfairs, arrange payment amongst yourselves and send each other the information e-mails.

Can’t find the answer you’re looking for?

For practical information about your participation, such as build-up, parking, loading & unloading and venue access, visit our Practical Information page.

Still have a question? Our team is happy to help.

PRACTICAL INFO