Hi! Welcome to the webshop of kaomoji.

Something that once started with an edgy anime t-shirt from enthusiastic teenagers, has turned out into a growing international fan-base.

kaomoji is an online clothing store inspired by Japanese street fashion and anime culture. We, James and Leticia, founded the company in September 2015. After we discovered that our friends loved the designs (we made jokingly at first) , we decided to take another path and start our own business.

kaomoji are literally Japanese smileys
“kao” (顔 – “face”) and “moji” (文字 – “letters”)

There are so many kaomoji’s and the variations of expressions are endless, fashion too.
Since the start of 2015 we’ve had just one goal for the brand: designing fashion to express yourself, without being afraid who you are. You can’t control other people’s judgements, what you can control is how you deal with it. You decide what you wear and how you feel. If you wear something that makes you happy, we are happy too.
The community of kaomoji is growing international, because we attend a lot of (Japanese/anime/comic) conventions through the year. We travel with our booth to Germany, England, France, Belgium and The Netherlands. Once a year we make a trip to Japan for inspiration and meetings.

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