Attitude Holland
About us
Attitude is a celebration of expressing yourself truthfully and authentically. After more than 20 years of helping people express themselves through hair dye, we at Attitude Holland set out to create our own semi-permanent hair dye brand in 2020.
With more than 25 colours, from Proud Pink to Jealous Green, we'll make sure you're showing your Attitude!
Attitude hair dye will always be 100% vegan and cruelty-free. On top of that, it is produced locally, right here in the Netherlands.
Have fun and Dye with Attitude!
Products & services
Attitude Hair Dye Semi permanente haarverf Proud UV Felroze
Hair color pink, semi-permanent hair dye, wash out hair rinse pink • DIY friendly, professional quality. • Vegan, cruelty-free and locally produced in the Netherlands. • Hydrating + nourishing. • No harsh chemicals - peroxide, PPD, ammonia. • Pre-lighten your hair with Attitude Ghosted to achieve the best results. • Do a patch + strand test before colouring. • To keep your colour as long as possible, use Holyplex hair care. Proud pays tribute to all of those who fought for their right to love and be loved, and have pride in their identity! This highly pigmented UV shade is a bright bubblegum pink that glows under blacklight. Like most of our colours, Proud turns out most accurately on pre-bleached hair to at least level 9 (light blonde). Get creative - for a red-toned pink that glows under blacklight, mix Proud with its UV cousin Rebel red! Show us your colourful creations with #dyewithattitude and tag @dyewithattitude!
Attitude Hair Dye Semi permanente haarverf Angelic pastel Pastelblauw
Hair color blue, semi-permanent hair dye, wash out hair rinse blue • DIY friendly, professional quality. • Vegan, cruelty-free and locally produced in the Netherlands. • Hydrating + nourishing. • No harsh chemicals - peroxide, PPD, ammonia. • Pre-lighten your hair with Attitude Ghosted to achieve the best results. • Do a patch + strand test before colouring, especially with pastels. • Our pastel shades only show up on pre-bleached hair to min. level 9 (light blonde), level 10+ (platinum) recommended. • To keep your colour as long as possible, use Holyplex hair care. Angelic pastel blue hair dye will have you walking on air! This cool baby blue shade will show up the best on pre-bleached, platinum hair, and won’t take to hair any darker than light blonde. We recommend that you leave a pastel shade in for at least 30-60 minutes for a brighter, longer lasting colour. Get creative - you can mix Angelic with our light green Minted for the ultimate pastel turquoise or with our super-soft pink Cute for the perfect plush purple! Show us your colourful creations with #dyewithattitude and tag @dyewithattitude!
Attitude Hair Dye Haarbleekmiddel KIT Ghosted 30 Volume KIT (9%) Haarverf blond Wit
• DIY-vriendelijk, professionele kwaliteit. • Veganistisch, dierproefvrij en lokaal geproduceerd in Nederland. • Ter voorbereiding voordat je Attitude semi-permanente haarverf aanbrengt. • Doe van tevoren een test op een klein stukje haar. • Meest geschikt voor behandeling van donkerder haar. Als je lichter, dunner of droger haar hebt, probeer eerst de Volume 20-kit. Inhoud • 1x Attitude Ghosted blondeerpoeder • 1x Attitude Ghosted Peroxide Activator Volume 30 • 1x set handschoenen • 1x haarverfkwast Elk artikel is ook apart verkrijgbaar. Get Ghosted, and watch your natural shade fade away like a spectre into the night! Onze kleuren presteren het beste wanneer ze worden aangebracht op vooraf ontkleurd haar, dus deze kit bevat alles wat je daarvoor nodig hebt; blondeerpoeder, crème-activator op plantaardige basis, handschoenen en een haarverfkwast. Attitude Ghosted bevat blauwe blondeerpoeder, die ongewenste oranje tinten neutraliseert die anders na het bleken zouden kunnen verschijnen. Onze Volume 30-kit is aanbevolen voor mensen met een wat donkerdere natuurlijke haarkleur. Ga je voor platinablond, maar zijn er na het bleken nog steeds gele tinten zichtbaar? Probeer de Attitude Pure Toner wanneer het haar minimaal level 9 (lichtblond) is om de geeltinten te neutraliseren! Laat ons je resultaat zien met #dyewithattitude en tag @dyewithattitude!
Attitude Hair Dye Haarverzorging Holyplex set
• The ultimate protection against the effects of chemical treatments. • Enriched with vegetable protein. • Hydrates, repairs and protects dry and damaged hair. • Prevents hair from breaking. • Visible results straight away. • Vegan, cruelty-free and locally produced in the Netherlands. We love to colour and style our hair, but all that bleaching, dyeing, blow-drying and heat-styling wreaks havoc! Holyplex is a 3-step hair care range which has been specially formulated to protect and heal your damaged locks. Hair salon treatments you can apply at home, to give your hair the tender loving care it deserves. Holyplex No.1 – PURIFY – Cleansing shampoo This pH neutral shampoo cleanses, repairs and hydrates the hair, making it softer and shinier. It has a rich and creamy texture and is mild for damaged hair. Holyplex No.2 – GLORIFY – Conditioning mask This conditioning mask nourishes damaged hair and makes it soft and smooth. It has a lightweight texture that is easy to apply from root to tip, which will leave your hair looking and feeling healthi er and stronger. Holyplex No.3 – SANCTIFY – Finishing spray This hydrating spray closes the hair cuticles sealing both care and colour. Enriched with a highly concentrated vegetable protein whichs smoothes damaged hair right down to the tips, ready to be styled. Show us your hair care results with #dyewithattitude and tag @dyewithattitude!
Colour Makeover & Private Workshop
Would you like to learn all about how to dye your hair at home and achieve fantastic results? Sign up for our private workshop at the Attitude Hair Dye pop-up shop in Amsterdam! Get personal one on one advice from professional hairdresser and colour consultant Cari and learn all the tips and tricks on how to bleach, dye and take care of your hair at home. Your consultation will include colour advice based on your wishes and your hair. You will learn to understand your hair, which colours suit your hair type best, and how to take care of your coloured hair.
How To Bleach and Dye Techniques Workshops
Always been afraid to bleach your own hair? Fear not, Evy will give you all the basics on how to safely bleach your hair at home. Jae will give a hands-on tutorial to master the art of color blocking, ombres, fun designs, and all the other looks you've always wanted to try! Come to the Attitude Hair Dye Pop-Up Shop (Oude Hoogstraat 29, Amsterdam) and become an expert at your own hair!
