Two out of five Dutch people no longer watch linear television

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This became clear from research by Veronica Superguide in collaboration with Heroes Dutch Comic Con.

In the weekend of the 23rd and 24th of November, Heroes Dutch Comic Con took place in the Jaarbeurs Utrecht. With more than 40.000 visitors over the entire weekend, it was the perfect opportunity to investigate the television and film habits of the Dutchman. Veronica Superguide’s survey of 447 visitors showed, amongst other things, that almost 40% never watch linear television.

Bingewatch record of half a day
The research shows that the Dutchman has mastered bingewatching very well. Of 447 respondents, a bingewatch record is measured with an average of 11.5 hours. Nearly 10% admitted that they had watched films and/or series for more than 24 hours in a row. When they watch television or films, 41% prefer to do so in bed rather than on the couch. In addition, four out of five respondents indicated that films and series help them through difficult times.

Most popular releases of the past year
Veronica Superguide has researched what the favorite series are today and what were the best releases of the past year. The most anticipated releases are the film ‘Star Wars: The Rise of Skywalker’ and the series ‘The Witcher’.

The most popular series of the moment
1. Stranger Things
2. Rick & Morty
3. The Mandalorian

The best films of the past year
1. Avengers: Endgame
2. Joker
3. Spider-Man: Far From Home

Target group
The age group of the event is very diverse, with ages ranging from 3 to 65 years old. The average visitor is between 18 and 34 years old and has an almost equal distribution between men (51%) and women (49%). Their interests lie in pop culture, such as films and series, gaming and comics. More than 40,000 visitors attended the winter edition on 23 and 24 November.

For the full results of the research, make sure to visit 


More to explorer

We proud to announce our first new special guest for Heroes Dutch Comic on November 20 and 21, 2021, Bonnie Wright!

Bonnie Wright (1991) is an English actress who became world famous thanks her role as Ginny Weasley in the Harry Potter Movies. Ginny Weasley appeared in all Harry Potter movies and her character has grown bigger and bigger in each new movie. Initially Bonnie was only casted for a small scene in the first movie, Harry Potter and the Philosopher’s stone. But eventually Ginny Weasley became a regular character in the movies.

The Green Knight on Prime Video

The organization of Heroes Dutch Comic Con is in need of reinforcement. We are searching for a Sales intern. Side note, the ideal candidate must be able to write in Dutch, which is why the vacancy is only in Dutch. Take a look at the vacancy below!